The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sa

Description: The Revenue Acceleration Playbook by Brent Keltner Want to accelerate your sales? Stop selling, and start connecting.Todays buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder theyre overloaded, overwhelmed, and tuned out?The fact is, product-centered pitching simply doesnt cut it anymore. Buyers dont want to hear about your products features-they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven, go-to-market framework to increase personalization and authenticity across every step of the buyer journey-from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments.Drawing on more than twenty successful company examples, Keltner shows you, step by step, how to build an authentic buyer journey that will generate more opportunities, higher account values, and faster segment growth. An essential handbook for CEOs, revenue leaders, go-to-market team members and everyone in between, The Revenue Acceleration Playbook is your guide to building a high-growth organization, from the sales floor to the executive suite. FORMAT Hardcover LANGUAGE English CONDITION Brand New Author Biography Brent Keltner, Ph.D. is President of Winalytics LLC and created Winalytics revenue acceleration and sales growth methodology. Winalytics works with growth-stage to enterprise customers in a range of industries, including the education, human capital, SaaS, business operations, retail and marketing communications sectors. Before starting Winalytics, Brent was a revenue leader in both early-stage and enterprise companies where he successfully scaled growth. Review "The Revenue Acceleration Playbook is filled with practical strategies to have intelligent, authentic conversations with buyers. The result? Unprecedented sales growth." --Jill Konrath, author of SNAP Selling and More Sales, Less Time "Sales is way more than simply talking up your products. The Revenue Acceleration Playbook shows you how to lead from a customer-value perspective instead so you can scale your business." --Verne Harnish, founder of Entrepreneurs Organization (EO) and bestselling author of Scaling Up (Rockefeller Habits 2.0) "The ideas in The Revenue Acceleration Playbook will change the mentality of your go-to-market team. Rather than getting the product demo, the focus will be on making your buyers and customers more successful. That shift will unlock your teams full growth potential." --Gary Fortier, CEO, Ready Education "Top producers need strong situational awareness. Playbooks break down each buyer interaction into digestible "plays" that can be trained and reinforced. It is a powerful approach to sales acceleration." --Russ Jackson, VP of Growth Sales, NECI "Women have natural advantages as revenue leaders. The Revenue Acceleration Playbook shows how buyer empathy, listening skills, and authentic communication can take the performance of any sales leader or sales professionals to the next level." --Lori Richardson, CEO, Score More Sales and host of Conversations with Women in Sales podcast "Anchor on buyer value early and often. That single lesson from The Revenue Acceleration Playbook will fundamentally change how you approach buyer conversations and pricing conversations. It can help optimize profitability and drive higher buyer satisfaction during final negotiations" --Deric Peterson, VP of commercial sales, Verisk "Sales can feel harder today than going to Mars. The Revenue Acceleration Playbook guides you through transforming your go-to-market team around a trusted advisor model and helps build breakout growth" --Mark Guthrie, chief growth officer, Mutualink "Digital transformation for an energy, transportation, or manufacturing company is hard. This book dramatically increases a vendors chances of success. Align the shop floor to the executive suite on a shared idea of value and measure, measure, measure to prove tangible results." --Raj Atluru, founder and managing director, Activate Capital "Building great relationships is hard. It starts with listening to others and encouraging them to share with you. The Revenue Acceleration Playbook turns traditional product-led selling on its head and teaches go-to-market teams to uncover buyers needs first, then build a bespoke solution for each customer in a scalable way." --Troy Williams, managing director, University Ventures Promotional Want to accelerate your sales? Stop selling, and start connecting. Review Quote "In the hundreds of business books Ive read, Ive never seen a concept as simple and powerful as the playbook approach to revenue growth." David Meerman Scott, business growth strategist, bestselling author of twelve books, including Fanocracy " The Revenue Acceleration Playbook is filled with practical strategies to have intelligent, authentic conversations with buyers. The result? Unprecedented sales growth." Jill Konrath, author of SNAP Selling and More Sales, Less Time "Sales is way more than simply talking up your products. The Revenue Acceleration Playbook shows you how to lead from a customer-value perspective instead so you can scale your business." Verne Harnish, founder of Entrepreneurs Organization (EO) and bestselling author of Scaling Up (Rockefeller Habits 2.0) "The ideas in The Revenue Acceleration Playbook will change the mentality of your go-to-market team. Rather than getting the product demo, the focus will be on making your buyers and customers more successful. That shift will unlock your teams full growth potential." Gary Fortier, CEO, Ready Education "Top producers need strong situational awareness. Playbooks break down each buyer interaction into digestible "plays" that can be trained and reinforced. It is a powerful approach to sales acceleration." Russ Jackson, VP of Growth Sales, NECI "Women have natural advantages as revenue leaders. The Revenue Acceleration Playbook shows how buyer empathy, listening skills, and authentic communication can take the performance of any sales leader or sales professionals to the next level." Lori Richardson, CEO, Score More Sales and host of Conversations with Women in Sales podcast "Anchor on buyer value early and often. That single lesson from The Revenue Acceleration Playbook will fundamentally change how you approach buyer conversations and pricing conversations. It can help optimize profitability and drive higher buyer satisfaction during final negotiations" Deric Peterson, VP of commercial sales, Verisk "Sales can feel harder today than going to Mars. The Revenue Acceleration Playbook guides you through transforming your go-to-market team around a trusted advisor model and helps build breakout growth" Mark Guthrie, chief growth officer, Mutualink "Digital transformation for an energy, transportation, or manufacturing company is hard. This book dramatically increases a vendors chances of success. Align the shop floor to the executive suite on a shared idea of value and measure, measure, measure to prove tangible results." Raj Atluru, founder and managing director, Activate Capital "Building great relationships is hard. It starts with listening to others and encouraging them to share with you. The Revenue Acceleration Playbook turns traditional product-led selling on its head and teaches go-to-market teams to uncover buyers needs first, then build a bespoke solution for each customer in a scalable way." Troy Williams, managing director, University Ventures Promotional "Headline" Want to accelerate your sales? Stop selling, and start connecting. Details ISBN1774581019 Author Brent Keltner Short Title The Revenue Acceleration Playbook Language English Year 2022 ISBN-10 1774581019 ISBN-13 9781774581018 Format Hardcover Subtitle Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success Publisher Page Two Books, Inc. Imprint Page Two Books, Inc. US Release Date 2022-04-05 UK Release Date 2022-04-05 Place of Publication BC Country of Publication Canada Pages 416 Publication Date 2022-08-09 DEWEY 658.8 Audience General AU Release Date 2022-08-08 NZ Release Date 2022-08-08 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:136367632;

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